b'PROGRAMMES 2025INSIDE McVITIESOffering an unprecedented look behind the scenes at McVities, one of the nations favourite biscuit manufacturers, this film heads from the factory floorto behind the scenes at the filming of a brand newTV advert featuring a very special guest star. Charting the high-risk journey of what it takes to launch a brand new biscuit, this film follows the development and launch of The White Chocolate Digestive from testing through to production, and on to the supermarket shelves. There is a lot riding on its success. Will it impress the shoppers and how will it go down on social media? Will this new launch pay off the millions it has taken to get it right?GENRE BROADCASTERAccess & Obs Docs Channel 4DURATIONYEAR OF PRODUCTION1 x 60 2024PRODUCERITN VIEW MORE26/27'